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Google AdWords is an advertising product and is the major source of revenue for Google. Offering pay-per-click (PPC) advertising and site-targeted advertising for both text and banner ads, AdWords also consists of global distribution. Google has text advertisements which are short, have one title line and two content text lines.

The rising popularity of the PPC service brought AdWords scheme into being in 2002 by Google. This service has garnered overwhelming fame endowing costumers with an extensive online coverage. Google AdWords has emerged as an important promotional source of new commerce for your company. So any body serious about online business and revenue just can’t ignore it!

Google AdSense

Google also runs another advertising program called AdSense. This program helps the website holders be facilitated with the text and image ads on their sites. Such advertisements, managed by Google, spawn revenue on either a per-click or a per-thousand-ads-displayed basis.

Google operates its search technology to provide with the advertisements that are based on the content of the website and the location of the consumers. AdSense has come up as a popular technique of giving ads on a website. Presently, it exercises the Java Script code to include ads into a site.

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